NIKE Tells Customers ‘Be Kind, Be Inclusive’ After Dylan Mulvaney Backlash
NIKE told customers to “be kind, be inclusive” in response to the brewing backlash over the company selecting transgender Dylan Mulvaney as brand ambassador to sell women’s attire.
In a pinned comment to one of NIKE’s Instagram posts, the company responded to the barrage of people announcing they would be abandoning the brand for good.
“You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion: Be kind. Be inclusive. Encourage each other. Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted,” NIKE said.
As Breitbart News reported this week, NIKE Women selected Dylan Mulvaney to sell women’s sports bras and leggings despite being a man.
“Home for a moment and leaning into cozy workout wear life with @nikewomen ‘s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner,” Mulvaney said when announcing the new deal on Instagram.
Meet NIKE WOMEN’S Newest Ambassador…a biological man.
— Oli London (@OliLondonTV) April 5, 2023
Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man!
Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nike… pic.twitter.com/XK33HJYo63
Customers responded by vowing to boycott the sports apparel giant and
said the selection of Dylan Mulvaney contributes to the erasure of
women.
Nike History of Mistreating Women ⬇️
— Oli London (@OliLondonTV) April 7, 2023
6x USA Outdoor Track Champion Alysia Montaño, a former Nike ambassador had her pay cut after falling pregnant with her child.
Olympic Champion Kara Goucher was forced to run a race just 3 months after giving birth, after being threatened… pic.twitter.com/KFTw3dFlNc
Read More Here: Breitbart
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