Skittles faces backlash after it partners with GLAAD and puts 'Black Trans Lives Matter' on its packaging
By Fiona Connor For Dailymail.Com
- Skittles is facing backlash after altering its designs for a GLAAD partnership
- The limited edition Pride Packs ditched the signature color wheel
- Some packets are white with an illustration and wording such as 'express urself'
Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the 'woke' marketing to Dylan Mulvaney being used in Bud Light advertising.
It's the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to 'support the LGBTQ+ community by amplifying and celebrating their stories', according to Skittles' official website.
In previous years, the packets were all-gray to 'represent the brand’s cemented efforts of support', however last year the concept was changed to include work from five LGBTQ+ artists.
They were asked to create original designs which represented how they “see the rainbow” every day.
One example says 'express urself', while another includes the text 'Black Trans Lives Matter'.
'Bruh anytime a company does this it seems in-genuine when their only goal is maximizing profit for shareholders,' another claimed.
'I didn’t want to have to do this skittles.. bye,' a disappointed customer added.
'This stuff is no longer funny,' another person shared.
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