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The European Union created the National School for the Unlearning of Machismo in Colombia

In Colombia, the European Union created, the National School for the Unlearning of Machismo, ENDEMA, which among its objectives invites to transform culture and collective imagery to eliminate male chauvinism and other forms of discrimination that affect both women, like men.

The presentation in September 2019 was attended by the Ambassador of the European Union in Colombia, Patricia Llombart; the rector of the University School of Business Administration (EAN), Brigitte Baptiste and Alejandra Borrero, María Luisa Ortiz and César López, EU goodwill ambassadors who have joined this initiative.

This is not the first time the European Union engages in programs to boost feminism in Latin America. In November 2019 European taxpayers' money was used through German public broadcaster Deutsche Welle to organize a meeting in Argentina about women empowerment and equality.

The ENDEMA School is part of the #IgualdadEs campaign , which has been implemented by the European Union in Colombia since the beginning of the year, an initiative that has proposed on social networks a reflection on stereotypes in gender roles and people have been invited to it is questioned about how equality is lived - or should be lived - in daily life.

Above: "Male chauvinist get your spot! Today they open the digital doors of #ENDEMA National School of Unlearning of Machismo for Colombia to say NO to gender violence and yes to #IgualdadEs"

This is how the ENDEMA National School for Unlearning Machismo emerged, as a motivator, from humor, but also from everyday life, to reflect on those macho attitudes that we sometimes reproduce almost without realizing it, only by tradition or custom.

"In this phase of the campaign we especially want to reach young people, that is why we have chosen the academy for this meeting, because it is with their conscience and them that we will be able to unlearn sexist behaviors and promote gender equality more and more," she said. the Ambassador of the European Union in Colombia, Patricia Llombart.

“The persistence of male chauvinism, on a large and small scale, is an obstacle to achieving equal opportunities between men and women. This is one of the main goals not only in the European Union but in the world. The causes are complex, but mainly due to traditional gender roles and stereotypes and a culture of male dominance seen in business and politics, "said the senior European diplomat.

In this sense, for example, of the 193 countries that are currently participating in the United Nations General Assembly in New York, only 10 are governed by women. In the case of the European Union, progress is being made, but it is lacking, although it must be recognized that in the current term of the European Parliament (2019-2024) there was an increase in the participation of women and it went from 36.4% to 40.4 %.

In general, women in Europe hold 33% of the positions in the regional Assemblies. In Colombia they occupy, on average, 15% in instances of popular election such as mayors, municipal councils, departmental assemblies and governorates; in Congress they represent only 19.7%. With this figure, the country distances itself from the average of women parliamentarians in the Americas region, which is 30% and from the world average of 24%,

The differences are also evident in the labor market where the wage gap persists. There are considerable inequalities between the States of the European Union, reaching more than 20% in countries such as Austria or the Czech Republic. Likewise, the number of women in business leadership is low: in April 2016, women represented only 23.3% of the members of the board of directors of the largest listed companies registered in the countries of the EU.

In Latin America, according to data from the Win-Win project, implemented by the ILO and financed by the EU, in six countries in the region, including Colombia, [1] it was revealed that 45.1% of women with a university degree did not They participate in the labor market and women earn between 30% and 35% less than men.

"It is about joining efforts, working together with state institutions, civil society, and continuing to promote gender equality. There are achievements, progress is being made, but not enough or fast enough. We still have a long way to go. And we only do that together, "Ambassador Llombart said.

The ENDEMA National School of Unlearning of Machismo will be on the European Union's social networks until November 2019 and all the contents of the campaign that have been published during the year will be available to consult with #IgualdadEs . The long-term objective of the campaign is to contribute to transforming culture and collective imagery to eliminate male chauvinism and other forms of discrimination that affect both women and men.

It should be recalled that for the European Union gender equality is a priority issue in its cooperation. At the national and international level, it supports actions to protect the physical and psychological integrity of women and girls, promote their economic empowerment, their political participation, and their participation in the construction of peace.
- More than 7 000 people have filled out the survey digital machismo proposed by the EU Colombia. 70% have been placed in the category of "moderately male chauvinist."
The survey
With the exception of question number 9, the rest are answered by choosing yes or not.
  1. If any of your male friends tells you that they have to stay one night taking care of their children or younger brothers, have you said in a mocking tone: "Oops, they left him as a babysitter"?
  2. Have you ever described a woman as "unfeminine"?
  3. Would you be uncomfortable having a date in which the woman is taller than the man?
  4. Have you remained silent in the face of a macho comment or chat from a friend, even if you disagree?
  5. If you know a gay couple, have you ever thought or asked them "who is the 'male' in the relationship?"
  6. Have you ever described a woman's outfit as "provocative"?
  7. If the mother of a friend is a housewife, do you consider that she does not work?
  8. Do you invite your friends to see a game of the Colombian Women's Soccer Team?
  9. After a party at your house, who picks up the mess? The man, the woman or both?
  10. Do you find it ridiculous or exaggerated when they talk about a judge, president, referee or some other word that is traditionally used in masculine?
Here you can find the link to the survey (in Spanish):

Photo: Patricia Llombart, Alejandra Borrero y Brigitte Baptiste. EU Delegation in Colombia. Source: El País.
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